How to compete with Amazon on an external eCommerce or Marketplace during Prime Day
Prime Day is one of the most important dates for online sales. This discount period, promoted and led by Amazon, was one of the first in the West to break away from the usual sale dates and opened the door for every major retailer to launch their own campaigns.
Regardless, Prime Day has established itself as a crucial time to boost sales. It attracts a massive volume of users willing to buy if they find an attractive offer. Although Amazon's own marketplace takes center stage, several external retailers are now capitalizing on this campaign by offering their consumers prices that are equal to or more competitive than those on Amazon.
In this Use Case, we show you how a major European retailer has stood up to Amazon to offer the best prices to their consumers at every moment of Prime Day. With this strategic move, they aimed to build customer loyalty and increase sales.
Several external retailers are now capitalizing on Prime Day campaign by offering their consumers prices that are equal to or more competitive than those on Amazon.
Download this Use Case to discover the challenges, solutions, and results for this retailer and how you can do it as well.
