An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
TikTok Shop is revolutionizing eCommerce. This new platform allows content creators to sell products directly to their followers, offering a unique opportunity to reach a massive audience and...
The retail world is highly competitive. Promotional pricing is vital to attract customers, increase sales, and build customer loyalty. However, identifying the most effective strategies...
On Boxing Day, shops offer great deals and discounts to clear stock and improve festive season results.Boxing Day originated as a British holiday celebrated on 26th December, the day after...
Track retail market leaders’ Black Friday price changes.November has become a major month for online and offline sales, driven by key events like Singles Day, Black Friday, and Cyber Monday. The...
“You never get a second chance to make a first impression” is one of the most clear-cut phrases in the marketing world. This saying stresses the need to build an effective go-to-market strategy,...
Private Label Brands, also known as White Label, continue to win market share. According to data from the Private Label Manufacturers Association, in the first half of 2024 they reached a 38.6%...
To understand the size of Amazon Business, you only have to look at the annualized sales data for 2023: $35 billion in sales, with over 300 million customers.According to official data,...
Peak season includes some of the most important events on the commercial calendar, such as Single's Day (11.11), Black Friday, Cyber Monday and pre-Christmas sales.The eCommerce sector must prepare...
Shein, the Chinese fast-fashion giant, is still growing. In addition to improving its results year after year, its recently launched marketplace is yielding very exciting results, both for the project...