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The sadness of seeing an empty store: demand management

It makes me enormously sad to see an empty store or one with the staff in the doorway waiting for customers to enter. The excitement with which an entrepreneur opens a commercial premise is cut short due to a lack of knowledge of how to manage demand, not only of how to generate the same. How many times have you entered a store, a bar, a restaurant, or a museum and haven’t been able to stay, shop, or receive good service due to the number of customers present? I suppose that this has... + read more

Beat your real competition using a price index

Identifying the competition is an essential task for any business. However, in most cases, this identification process is limited to looking for similar sellers, without taking into account those that have a different business model but offer the same products as your online store. Price index techniques serve to identify this competition, which is really creating an obstacle to the success of your business.  Thanks to the price index, you’ll be able to clearly identify who the... + read more

Tips for implementing a price skimming strategy

When planning the launch of a new product or service into the market, you must assess all of the possible pricing strategies that are available since the demand for this new item and its future success will largely depend on its launch price. Among the most widespread are skimming pricing or price skimming strategies, which are especially useful for high-quality products with limited demand. We’re going to explain which aspects you should consider to achieve the greatest profits and... + read more

Dynamic pricing for consulting services

We’re so accustomed to talking about dynamic pricing on websites for eCommerce businesses, airlines, hotels, physical stores, cinemas, theatres, and so on that we often forget service companies, such as companies that offer consulting services, for example. In the first place, we often fail to recognise these as real companies with perishable resources. At the end of each month, any available capacity that hasn’t been sold will no longer have an outlet, which will diminish the... + read more

Promotional marketing to increase your sales

Promotional marketing is very present in our daily lives. It has to do using special offers to increase the user’s interest and influence their purchase decision. This kind of marketing can also make a product or a company stand out among its competitors. The most important factors that will determine if a user chooses to complete their purchase in one eCommerce store or another is the price and the offers. This is why using promotional marketing techniques appropriately in your online... + read more