An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Decathlon’s mission is to make sport accessible to all. In the quest to achieve this aim, the company faces one of the greatest challenges in the retail sector: the need to always offer the right...
Manufacturers and brands must protect their value in an increasingly competitive digital market. One of the key tools that can help achieve this is a MAP (Minimum Advertised Price) policy....
In today’s dynamic digital environment, where consumers can compare prices with a single click, monitoring competitors’ promotions and discounts is no longer optional; it’s imperative. Strategic...
In the fast-paced eCommerce world, where prices can fluctuate in real time, it’s crucial to be able to make strategic decisions. Monitoring competitors’ prices in Google Shopping is not merely...
It’s imperative to monitor the movements of all the sellers vying for your piece of the pie - and those selling your products - to maintain competitiveness in a market as crowded and competitive as...
In the competitive retail sector, price intelligence has become critical to success. Knowing your competitors’ prices, market fluctuations, and consumer trends allows you to make strategic...
Direct-to-consumer (DTC or D2C) strategies have become among the most widely used in the digital era. They allow manufacturers to interact directly with consumers, either eliminating or minimizing the...
Rule-based pricing is now a key price management tool in the retail sector. Its automated abilities and adaptability make it worth its weight in gold for brands and distributors that want to improve...
TikTok Shop is revolutionizing eCommerce. This new platform allows content creators to sell products directly to their followers, offering a unique opportunity to reach a massive audience and...