Black Friday Live Price Analysis 2024 USA
Track retail market leaders’ Black Friday price changes.November has become a major month for online and offline sales, driven by key events like Singles Day, Black Friday, and Cyber Monday. The...
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An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
How to set prices for your go-to-market strategy
“You never get a second chance to make a first impression” is one of the most clear-cut phrases in the marketing world. This saying stresses the need to build an effective go-to-market strategy,...
How to price private label or white label brands?
Private Label Brands, also known as White Label, continue to win market share. According to data from the Private Label Manufacturers Association, in the first half of 2024 they reached a 38.6%...
Amazon B2B: Pricing Strategies for Amazon Business Sellers
To understand the size of Amazon Business, you only have to look at the annualized sales data for 2023: $35 billion in sales, with over 300 million customers.According to official data,...
Online sales strategies for peak season: Black Friday and more
Peak season includes some of the most important events on the commercial calendar, such as Single's Day (11.11), Black Friday, Cyber Monday and pre-Christmas sales.The eCommerce sector must prepare...
How to sell on Shein: Appropriate pricing strategies
Shein, the Chinese fast-fashion giant, is still growing. In addition to improving its results year after year, its recently launched marketplace is yielding very exciting results, both for the project...
Private label price comparison: Track prices of alternatives to your products
There are more and more private label products on the market. In 2023, they represented 35% of all Fast Moving Consumer Goods (FMCG) in Europe, while in the United States, they accounted for...
What is Amazon CRaP?
If your Amazon Vendor Manager or Category Manager has ever told you that one of your products has been “CRaP’ed,” read on. CRaP is the acronym for "Can’t Realize any Profit"; a term that refers to...
Ecommerce Outsourcing: Boost Conversions with Strategic Partnerships
Businesses are always looking for ways to stay ahead of the competition, and with ecommerce outsourcing, online businesses can increase conversions to reach their goals faster. Let's jump...