Social commerce, how to sell on social media platforms

Social commerce uses of social media platforms as an extra sales channel. E-commerce businesses are increasingly leaping on this bandwagon due to the benefits involved. The main advantage is that it is a channel where users already spend a significant amount of time each day. So, if you are looking to expand your sales and reach out directly to potential customers, you can consider whether to enable selling through your social media platforms. 

Tip: If you are going to take the plunge into social commerce, find the most suitable pricing strategy for the different target markets found on each social media platform. Assess your risk level and profit margin and learn how to start social commerce. From Minderest, we tell you the first steps and what you can achieve. 

Firstly, you should bear in mind that in an e-commerce business, sales often occur from a customer’s search. However, sales happen through social relationships between users on social media platforms. Or, to put it another way, the user establishes a connection with the brand, follows its social profiles and, from there, buys new products which interest them. Therefore, one of the main aims of social commerce is users’ loyalty and strengthening their trust in the brand. 

One of the first websites to exploit this possibility was Facebook, which enabled a section to create a store within the social media platform. Instagram followed, first with direct links to items for sale and then with Instagram Shopping. This functionality allows e-commerce businesses to create a storefront to sell products and services easily and without clicking out of the application. Customers can simply click to see the products for sale and their features. The Instagram app takes you directly to the selected product page within the e--commerce site, where you can add the item to the basket and make the purchase.