Phygital Experience: a new retail concept

Features of the Phygital Experience 

Creating an experience that combines the best aspects of digital and physical retail is based on three key factors: 

1.-Immediacy in shopping 

Sellers and brands should seek to make purchases as immediate as possible, both via the web and in brick-and-mortar stores. If you want to achieve this, the first step would be to simplify the purchase process with: 

• Simpler payment gateways and check out pages on e-commerce sites. 
• Implementation of mobile device payments and self-service tills in physical stores. 

2.- Interaction with users

It is also essential to facilitate seamless communication with users to trigger the emotional element associated with traditional commerce. The way to achieve this is through omnicanality, i.e., using multiple channels to keep in touch with the brand’s fans. Combining the web, social media, different advertising formats, etc., will allow you to share information with your customers and keep them central to your actions. 

3.- Constant innovation 

Technological innovation and implementing new retail trends must be part of your everyday routine as a seller to meet the needs of these customers seeking phygital experiences. As with the previous points, this applies to brick-and-mortar stores and e-commerce sites. For example, you can install self-service screens, tablets to confirm stock availability, or even robots to guide consumers. With the advent of the metaverse, people are starting to talk about virtual stores, accessed with your avatar, as if it were a local store.