An extensive library of specialized articles focusing on pricing strategies, eCommerce and more for manufacturers and retailers.
Direct-to-consumer (DTC or D2C) strategies have become among the most widely used in the digital era. They allow manufacturers to interact directly with consumers, either eliminating or minimizing the...
Rule-based pricing is now a key price management tool in the retail sector. Its automated abilities and adaptability make it worth its weight in gold for brands and distributors that want to improve...
TikTok Shop is revolutionizing eCommerce. This new platform allows content creators to sell products directly to their followers, offering a unique opportunity to reach a massive audience and...
The retail world is highly competitive. Promotional pricing is vital to attract customers, increase sales, and build customer loyalty. However, identifying the most effective strategies...
On Boxing Day, shops offer great deals and discounts to clear stock and improve festive season results.Boxing Day originated as a British holiday celebrated on 26th December, the day after...
Track retail market leaders’ Black Friday price changes.November has become a major month for online and offline sales, driven by key events like Singles Day, Black Friday, and Cyber Monday. The...
“You never get a second chance to make a first impression” is one of the most clear-cut phrases in the marketing world. This saying stresses the need to build an effective go-to-market strategy,...
Private Label Brands, also known as White Label, continue to win market share. According to data from the Private Label Manufacturers Association, in the first half of 2024 they reached a 38.6%...
To understand the size of Amazon Business, you only have to look at the annualized sales data for 2023: $35 billion in sales, with over 300 million customers.According to official data,...