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Optimise your checkout page to increase conversions

Of all the elements of an eCommerce business, the payment page or checkout page is one of the most important since this is where the conversions finally take place. This is the place where visitors become customers. The majority of reasons why a user doesn’t make it to the payment page and abandons their shopping cart happen on the checkout page, for example: very high shipping costs; needing to create an account to pay, lengthening the checkout process; insufficient... + read more

How to define an effective app marketing plan

The use of the internet on mobile phones is constantly increasing. It’s also the main method of browsing the internet par excellence. This is why having an app that takes advantage of these devices is essential. An app marketing plan is a process that will help you promote your phone app and achieve your planned objectives. To design your own application and achieve success, you must implement strategies that allow you to: promote your app and build your brand; increase... + read more

Guerrilla marketing: increase your eCommerce sales

Guerrilla marketing is an advertising strategy that focuses on carrying out marketing actions in unconventional mediums. Its principal objective is to reach the largest number of people possible. This technique has a low cost but can have great reach, which is why companies that want to increase their popularity often implement this strategy.  This type of advertising action takes advantage of the element of surprise. Its goal is to surprise people during their daily routines. To be... + read more

The keys to creating purchase momentum in your eCommerce business

Increasing sales in an eCommerce business has become a very difficult task for retailers. Nowadays, the majority of consumers often think about whether they really need the product that they’ve added to their cart. You must identify all of the motives that cause consumers to not complete their purchase. Once identified, you need to implement effective actions to get your customers to make their purchases in your eCommerce store. An impulse purchase occurs when a consumer... + read more

How to reduce product returns

Product returns are one of the most important issues facing eCommerce businesses. More than having to return the money, the problem with returns is that they imply additional costs for the eCommerce business. In addition, the returned items can sometimes not be sold again.  It’s a fact that shipping costs are a decisive factor when purchasing an item. Nowadays, clients even expect eCommerce businesses to be able to offer free shipping as well as zero-cost returns. These services... + read more