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The importance of online visual merchandising: build your story

In a physical store, visual merchandising is taken for granted. We know that the aesthetics and how the merchandise is laid out in the store or locale greatly influences the subsequent generation of sales. This is an aspect that shouldn’t be neglected in the online environment, though. Many brands already have an omnichannel sales philosophy. When this is added to the reality of those that only sell online, having a good appearance and functionality becomes more than... + read more

Loss leader strategies: a risk or an opportunity for your eCommerce?

Loss leader pricing strategies have gained popularity and support in recent times. Above all, this is thanks to eCommerce businesses and marketplaces that have very large product catalogues. These risky strategies aim to increase the cross-selling of products through unbeatable prices, which are below market price, on the product that is of primary interest to the consumer. Above all, this pricing strategy is a great opportunity to stand out in the market. While it’s ingenious, it... + read more

5 pricing strategies to sell more in your eCommerce business

There are many pricing strategies out there. There are almost as many strategies in online stores as there are objectives and consumer profiles to target. The best pricing strategy for each eCommerce business will depend on many factors, but some offer guaranteed effectiveness, as long as they suit the criteria of your audience and the status of your eCommerce business.  The objective of all these pricing strategies is to improve the profits of your eCommerce business, regardless of the... + read more

What is a BOGO strategy and how can you implement it in your eCommerce?

At some time or another, you’ve probably heard of the famous BOGO strategy. “Buy one, get one free” is a promotion which offers the user a free product for the purchase of an item of greater or equal value. This is one of the most attractive price promotions for consumers in an eCommerce business. For that reason, all online stores that want to improve their conversion rates must include this in their catalogue of actions.  What advantages does a BOGO strategy offer... + read more

What to assess before starting to sell in a marketplace

Selling in a marketplace can be a great and beneficial opportunity for eCommerce businesses to expand their digital commerce since it satisfies one of their main objectives: increasing sales. But before choosing this option, do you know what it means to sell in one of these marketplaces? What is an online marketplace? To define it quickly, a marketplace is like a giant online store where different merchants can offer their products and services to the user. There are two types of... + read more