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The 3 main advantages of penetration pricing

Establishing the most appropriate price for a new product or service that’s going to enter the market is essential to achieve success. Many eCommerce businesses turn to penetration pricing strategies to ensure the profitability of these new items. This low-price strategy is most effective in markets with high elasticity of demand. In this context, opting for penetration pricing will provide retailers with three important competitive advantages, which we’ll explain in this... + read more

The grey market: how to reduce unauthorised sales of your products

Selling products without authorisation from the brand is one of the most common problems in the digital environment. This is what is known as the grey market since it lies at the limit of correctness, even dipping into illegality in certain cases. Keeping track of the digital outlets that sell your products can be a mammoth task, but it’s possible to keep yourself up to date through the use of monitoring tools. Let’s review what the grey market is, what it means to the brand, and... + read more

White-label products in the global pricing strategy

One of the great business revolutions of the last few decades has been the proliferation of white-label goods. In fact, the catalogues of products in some companies are so extensive that they’ve allowed many businesses to survive exclusively due to the sales of these types of products. From supermarkets to hairdressers, this trend passes through a thousand and one sectors. What impact do these white-label products have on global pricing strategies? They have direct consequences on... + read more

Amazon Best Sellers Rank: an ally for eCommerce businesses

Amazon is currently much more than just another sales channel for online businesses. With the right strategy, incorporating your products into this marketplace can be key to improving the performance of your eCommerce business. There are resources for this such as the Amazon Best Sellers Rank, which includes a list of the best-selling products over a certain period of time. It’s updated every hour to incorporate the most recent transactions and historic data on products, comparing them to... + read more

Managing demand response is a logical economic process

The fairness of dynamic pricing has always been up for debate. Nevertheless, it has been used throughout our lives. Technology has only opened up a new dimension. No one could forget the habitual and historic behaviour in some restaurants during their local festivals or when – after beginning with low prices – success made those restaurants their raise their prices to the logical level. Despite the cognitive biases that make us think about rejecting a situation that we don... + read more